This post is based on episode 61 of the ProBlogger podcast.
Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.
But before I do, I need to clarify a couple of things.
Firstly, what I’m talking about today is more than just engagement. Don’t get me wrong. I still think you need engagement on your blog. But ultimately I’m after more than just comments, likes, shares and votes. I want to give my readers a sense of belonging and ownership, and for them to practically embody and live out the blog’s values with one another.
Secondly, you can’t just set up your community and then watch it from a distance. You need to be a part of it. In fact, I would go so far as to say you need to be the community you want to have. You need to be there from the word go to shape your community and define its values, its tone, and what is and isn’t acceptable.
Besides, if you don’t want to be part of your own community, why would anyone else?
Okay, now let’s get into what you can do to start building your community.