Why should I buy your book?
Have you ever been asked this question? I have, numerous times.
As humans, we need a reason to part with our money. We want what we spend our money on to benefit us in some way.
Are you giving your potential readers a compelling reason to purchase and read your book?
A compelling reason explains the benefit that your target audience will get by reading your book. Without a compelling reason, a buyer is left not knowing how your book can solve their problem. Each person who is unclear as to what your book will do for them is a missed opportunity for you.
If you want to sell more books, you need to be crystal clear about what a reader will get from reading your book.
To craft a compelling reason for someone to buy your book answer these questions: