I recently published a novel, the first in a new series and in a new genre. I’m excited and frankly, out of practice. It’s been five years since I published a novel and I feel a bit disoriented. Maybe you can relate.
Have you ever returned to a place you knew well, maybe where you grew up, and were confused by how you didn’t know the place anymore?
That’s how I feel about book marketing.
So much has changed in the intervening years, but luckily the fundamentals of book marketing haven’t changed.
If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.
Perhaps you feel overwhelmed and don’t know where to start. That’s a common problem because:
- There are so many choices out there on how to market a novel.
- There is so much advice on the “right” way to market that clashes — confusing!
- You may be afraid to actually to do the work because of well, many reasons.
To bring some clarity and offer an overview roadmap to get you started on bringing your book to the world, let’s start by defining our terms.