Reading Time: 4 minutesI often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing against them or their book at all, it’s a matter of knowing what the media is looking for and what they ultimately want.

When authors first contact us and I reach out to learn more about them and their book, this is something I see a lot. One example that really stands out is when someone writes a book wanting to give people advice, on anything, and they don’t have a professional background in that topic.

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