What do you do if you are the type of person who does well when in a group or seeing people in person, where your style of delivery, your touching, and your personality serve you well? In the age of corona, it means you adjust or perish. For authors, how well they handle our changed times could be the defining moment in their careers.
To market a book successfully, one must master at least some of these areas:
· Social Media
· Traditional Media
· Digital Marketing
· Public Speaking
· Direct Marketing/Bulk Sales
· Affiliate Sales
Certainly, if you don’t like to do something, or you are not good at it, or you don’t have the time/funds to do it, you simply will not do it. But that just means you need to excel in other areas. If you fail across the board, your book dies. Pretty simple math there, right?
So, what do authors do who normally attend physical events to speak, hawk books, and shake hands with crowds?
Well, you can do the following: