When it comes to selling ebooks, many view Apple Books as Amazon’s main competitor. And that hunch is backed up by the numbers. A 2015 analysis by the (now defunct) Author Earnings website showed that Apple Books’ market share in the US was bigger than that of Barnes & Noble, Kobo, and Google Play combined.
It’s still under 10% of the total US ebook market, which feels small when compared to Amazon’s +80%. But with the rise of Kindle Unlimited, which has lured many authors into Amazon exclusivity, it may be easier for authors to get a big chunk of Apple’s 10% than a small chunk of Amazon’s 83%.
That is, if you play your cards right. And that’s exactly what we’ll show you how to do in this post.