Welcome to the latest installment in a blog post series on newsletters.
In previous blog posts we have discussed:
- why you should have one
- how to get people to sign up
- what to say in your welcome emails
- how to avoid causing people to unsubscribe
- what to put in your newsletter
If you have been following along at home, you should now have a growing mailing list and should be sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.