Smashwords today unveiled Smashwords Presales, a new book launch tool that will thrill your readers.

Smashwords Presales leverages patent-pending technology to enable the creation, management and merchandising of ebook presales.  An ebook presale allows readers to purchase and read a new book before the public release date.

Presales are different than preorders.  Presales provide readers early and immediate access to an upcoming book release, whereas preorders merely act as product reservations where the customer must wait until the public release date to read a preordered book.

Several New York Times and USA Today bestselling authors have already expressed interest in running Smashwords Presales for future book launches.

“I’m planning to use Smashwords Presales to offer early releases to subscribers of my newsletter,” said R.L. Mathewson, a New York Times bestselling author of romance novels.  “When I asked my readers how’d they feel if I were to begin offering presale access as a perk for signing up for my newsletter, the response was overwhelmingly positive. My readers want this.”