One of the biggest goals of an author is to get their thoughts and writings out into the world. Unfortunately, that’s impossible without an audience. So what can you do to grow your audience base and sell more books? These are some of the most successful strategies you can employ.
If nobody knows about your book, you can’t expect them to buy it. That’s why social media is such an integral part of today’s successful marketing initiatives. You want to target and be active on all of those platforms as much as possible. This is because the most popular indie authors are the ones that people actually know about. And nobody can know about you if you don’t put yourself out there.
Platforms like Facebook, Twitter, and Instagram still hold the lead in capturing people’s attention, but Pinterest and social websites dedicated to book promotion hold a lot of weight as well. The ideal platform for promoting your book will depend on your target demographic, so it’s always a good idea to develop a solid profile of your audience. Doing this will help you determine which platforms you should focus your promotion efforts on. For now, let’s dig into the main three social channels.