I’ll bet you dollars to doughnuts that you have within 6 feet of you right now either a smartphone or a tablet with the capability of broadcasting video (also known as livestreaming). Not only that, but chances are very good that also installed on your device is an app like Facebook, YouTube, or some other platform that would allow you to livestream.
And even if you don’t have a device, I’d wager that you own some sort of laptop or computer with a built-in webcam and microphone, which you can use to broadcast live video. The problem is, even though most of the world has this technology, very few use it and an even smaller percentage of people will use it to build their business— their platform.
But doing live video broadcasts are an effective way to engage with your target demographic, get them to know and like you, become your fan, and eventually buy from you. As I write this, the big players in broadcasting live video are the aforementioned Facebook and YouTube. However, by the time you read this that may well have changed. Platforms come and go. That is why I am somewhat platform agnostic because I know that there will be a platform where you can broadcast and where a large segment of your target demographic hangs out.
Before we go further, I want to address the topic of fear of appearing on camera. Actually, fear is quite natural, but here’s the thing: Like everything else, you’ll get better by doing it. And people watching are not expecting broadcast television quality. The fact is, if you’re real and not slick you are much more relatable.
Also, keep in mind that if you do a livestream and mess up royally that you can always end the broadcast and delete the video. So really there is very little risk and you are in control.
But the reason you want to livestream is to give people in your audience a chance to fall in love with you and your message. So honestly, if you approach doing live video from the standpoint of being of service to your audience, they will see it and appreciate it regardless if the presentation has a few warts.
Be that as it may, it is still a good idea to prepare for and have a plan for each of your broadcasts.