I absolutely love getting to know authors, hearing their stories, and helping them market their books. Even though book marketing and social media are my specialties, I also listen to the struggles authors have with their overall career.

One thing that I see over and over again is the need for motivation.

Now, I have to be honest, when I see motivational speakers doing their, “Ra! Ra! Ra! You can do it!” spiels I tend to roll my eyes and think, “That’s it?”

That type of motivation that just amps up our feelings quickly fades. Without any new practical methods to deploy, we end up just going back to our old ways and getting stuck again, looking for our next pep rally. Motivation that actually changes our thinking incorporates action steps that lead to achievable goals.

Solid advice that actually applies to us and which we can put into practice gives us a handrail to hold on to as we work at moving our careers forward. Hope is the fuel that powers us to keep going because we see promise in what those new methods hold.

So I have seven strategies for you to put into practice to stay motivated as you work on your book marketing campaigns: