Not everyone is a good writer.  Not everyone is a good marketer.  Often, someone who is a good writer can become a good marketer.  It will take a number of factors for you to successfully navigate getting published and sold and to turn your writing career into positioning you to become a speaker, consultant, and expert in your field.  You’ve taken the first step by buying this book and seeking out professional guidance. Now, the next steps will become more challenging, but if followed, very rewarding.