Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features that can be viewed in a slideshow format. These stories appear at the top of users’ Instagram feeds and disappear after 24 hours unless the creator saves them to their profile as a “Highlight.”
Authors can take advantage of this engaging feature to reach readers who enjoy scrolling through stories (as opposed to just their feed). With over 32 million posts tagged #bookstagram, it’s clear that Instagram is a social network that authors can use to connect with readers! We recommend experimenting with the many different ways you can use stories to learn how best to engage with your audience. To give you some ideas on the types of stories you can create, we’ve compiled a list of how authors are using Instagram stories in creative ways.