By Marquis Matson
After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do business.
Today, the estimated number of people using social media platforms worldwide are about 3.2 billion and still growing. With that in mind, it goes without saying that for the success of any business in the 21st century, social media marketing is crucial.
However, social media marketing has not been a bed of roses for most businesses, and don’t let the numerous online success stories fool you. The reality is, digital marketing requires a lot of effort, research, and experimenting with different social media techniques for brands to realize significant growth and success.
From the on start, it is very important for marketers to be strategic. A well laid out SMM plan and attention to details are critical for success. This article has what brands and marketers need to help them create an outstanding social media marketing plan.