It’s tough enough to write an eye-catching blurb for your book on Amazon, especially so when you consider how many millions of books are there to compete with. It’s something we all struggle with, believe me. So how do we make our blurb pop? How do we draw eyes to it on our sales page?

A very quick and easy way, and a very effective way, is to use italics and/or bold in your book’s description. If you’ve published through KDP, I’m guessing your first reaction to this is, “Huh? There’s no option for that in KDP.”

You’re right; there’s not. The emphasis is something you have to add after publishing, and you have to do it through your author central page on Amazon.