Companies spend millions of dollars to create a buzz for their brand, product, or service. You are not a Fortune 500 company, so don’t think you can compete in that area. But you can learn from what top tier professional marketers do to create a buzz.

At your own level, get people buzzing or talking about you. There are many weapons at your disposal. Aim them at the same core of people whom you believe will buy your book and also be in front of influencers and other opinion-sharers. With crafty blog entries, creative videos, and sustained media coverage – as well as participation in local or industry events – you can get people to chat about you.