Over the years I’ve explained to countless authors that book publicity is not a sometimes activity. It’s an all-the-time activity. It is not something you do when you feel there’s a lull or when it’s convenient for you.
It’s not something you ignore or believe that you don’t need. It’s a tool that you use to your advantage, to establish, grow, and maintain your brand, to sell books, to position you to earn higher consulting fees, to position you to get speaking engagements, to enhance your message to help others, and to show you’re an authoritative voice and leading expert in your chosen field.