While teaching an online book marketing class with an ambitious agenda recently, I tried hard not to overwhelm the authors participating. I wanted to give them information they needed, but not so much of it that they would tune out because they couldn’t process anything more.
I paused about midway through the session to address my concern directly.
“I realize there’s a lot to know and learn, but I don’t want you to get overwhelmed,” I admitted before explaining the secret to avoiding overwhelm.
How to avoid book marketing overwhelm
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