The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger.
This post is based on episode 145 of the ProBlogger podcast.
Is your obsession with new content hurting your blog?
As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago.
Of course, it’s important to put time and effort into creating new content for our blogs. And that’s what we do here with both ProBlogger and Digital Photography School. We want to make those posts useful and practical, and to ensure they’re well edited, attractive to the reader, and optimized for search engines.
It’s good that we do all that. And it’s also good that we promote our new content. We share it on social networks, put it in our newsletter, and encourage engagement through comments on the blog and on social media.
But here’s the thing: The week your post goes live is only the beginning of its life online.
Sure, it will get a spike in traffic for a few days after it’s published. But what happens in the months, years, and potentially decades after you hit ‘publish’ can completely dwarf those first few days.