Our lives are becoming increasingly impacted by voice and audio technology, something I discuss frequently on The Creative Penn Podcast. Today, author and podcaster, Paul Sating shares why it’s a good idea for authors to podcast, and how it can help with book sales.
Maybe you’ve leveraged every tactic known to ‘writerhood’; newsletters, blogs, paid ads, and various writer-centric websites aimed at readership.
Even writing nonfiction books isn’t a guaranteed path to market awareness of your brand. The challenge of finding readers, standing out from the crowd, becomes more difficult as the crowd swells.
But what can a writer do? After all, there are only so many avenues available to us. The good news is, publishing is a long road, but it is a road with numerous branches that can help us reach our goal of finding new readers.
One way to create a unique presence is by sharing your voice with the world by starting your own podcast. Now, before you say you couldn’t possibly podcast, allow me to tell you how it’s not as difficult as it may first appear and why you might want to consider getting into this medium.