My dear friend Wendy Lee has an amazing gift of going to a flee market, seeing something that would be perceived as worthless, and turning it into the most remarkable piece of art or piece of furniture.

It’s amazing! When she shows me one of her new creations I think, “Why didn’t I see that? Why didn’t I see the beauty or the functionality of that piece like she did?”

She’s able to take something that was intended for one use and turn it into something else. For example, she took an old fireplace mantel, refashioned it and turned it into a shelf that’s in her hallway.

Or she’s taken an old wood frame and turned it into an amazing mirror.

The truth is, doing things like this takes practice and awareness. Wendy Lee observes and educates herself. She makes herself aware.

And as crazy as it sounds, we can do the same thing with our marketing.

I often hear from authors who are running themselves ragged. They are sick of book marketing taking over their entire day and it’s burning them out.