Over the past few years, Instagram has taken the world by storm. With over a billion users, Instagram trails only parent company Facebook in terms of traffic. While IG has long been a fan-favorite, the addition of a “Stories” feature is what put the platform on the fast track to worldwide ubiquity.

Stories began as a way for Instagram to emulate competitor Snapchat’s ephemeral nature; now, Stories alone boasts twice as many active users as Snapchat has in total. The combination of Instagram’s immense user base, its relationship with Facebook, and its ease of use catapulted Stories to social media stardom.

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