At Smashwords, we’re committed to providing our authors and publishers the greatest possible control over their ebook publishing, distribution and marketing.
Today I’m pleased to announce Global Coupons, a new marketing tool that enables authors and publishers to assign a single coupon code to two or more books in their catalog.
Global Coupons are a boon to authors and publishers that want to initiate, track, and manage custom marketing campaigns encompassing multiple titles.
With the addition of Global Coupons, authors and publishers now have another powerful Smashwords-exclusive marketing tool they can use to attract readers and turn fans into superfans.
Authors and publishers can use Global Coupons to drive subscriber acquisition for private newsletters, reward reader loyalty, distribute review copies to reviewers and media, and make their books eligible for discovery with the Smashwords Store’s ever-present “Special Deals” shelves.
