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How to Sell More Books: A Tale of Fishing & Catfishing

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How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally.

Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus require a different approach.

Yes, ads, marketing and promotion campaigns sell toilet paper, soap, and toothpaste because seriously…who is NOT USING this stuff? When it comes to influencing what folks do with their free time, however, it’s a whole other game.

read more https://authorkristenlamb.com/2019/02/how-to-sell-more-books-a-tale-of-fishing-catfishing/

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1 Comment

  1. Reblogged this on Author Don Massenzio and commented:
    Check out this post from the How to eBook blog on How to Sell More Books: A Tale of Fishing & Catfishing

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