Blogs can be an author’s best friend, even if it seems like a time suck to read, share, or post on blogs. But let’s take a look at how many successful authors strategically use the world of blogging to advance their brand and promote a book.
There are lots of blogs out there of varying sizes and shapes. Some have millions of followers and others have only a handful. One of the first uses of blogs is to inform the author of what’s going on in the world of books and publishing, as well as the subject area he or she writes on or the industry he or she works in. You can easily monitor what’s being said out there by connecting to popular blogs on a targeted topic.
The next thing authors should do is try to connect with these influential bloggers and befriend them. Offer to write a guest-post or provide comments to their blog. They can help you build up your following by sharing your voice and exposing it to their tribe.
Look at who else comments on the blog. Try to connect with them as well. They, too, want to be active in the online community and perhaps you can help one another.