While authors and publishers seek to promote their books, every single day some 3,500 new books are published or self-published. That’s five books every two minutes. Only a fraction of those books are promoted to the news media, competition is fierce to get the attention of journalists, bloggers, podcasters, and producers. Here’s what you need to know to even have a chance of influencing media coverage for your book.
In order to garner media exposure for your book you need to fully understand what the media is looking for, how they like to be approached, what turns them off, and what they want and expect to receive from you.