Reading Time: 4 minutesI’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use.

Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for days at a time to meet a writing deadline; Goodreads is fantastic for genre specific book promotion but Instagram…Instagram is that unicorn social media site that helps you build a brand on a very simple premise – captivating visuals and positive vibes – truly.

Instagram is a very positive space to operate in, and while creating visuals can be daunting, it’s a great balance for an author who typically is hyper-focused on the written word. Yes, Instagram images needs captions and hashtags, but those are supporting roles, the visual is the star and this is something that resonates to easily with many of us, so why not capitalize on it?

So here are 8 tips for really making Instagram work for your book promotion. And if you’re not on Instagram yet, I strongly encourage you to go through this list as a way to determine whether or not Instagram is your speed – and if so, it could be the social media site that changes the game for your author brand and book promotion.