It’s an epidemic.
A decrease in online user engagement is a significant and growing problem for businesses…
The methods for finding and connecting with your ideal audience in a digital world are evolving by the day, hour, minute.
The internet was once a place of relative simplicity. Creating a website was enough to help you stand out from competitors, generate qualified leads, and close more deals.
But as more of the world’s population accessed this revolutionary technology, expectations began to grow. Websites became better and better at understanding the intuitive behaviors of visitors and guiding them on a journey from a complete stranger through to an engaged customer.
Social media came along, and things changed again. Then there was content marketing, live video, chatbots, AI, and an array of fast-moving progressions that has left many online businesses scrambling to stay afloat.
Given the rapid speed at which things change in a digital world, if you take your eye off the ball for a moment, your digital strategy might come crashing down around you. A marketing tactic that worked yesterday may not work tomorrow. Or a website engagement technique that used to entice your visitors to connect may simply frustrate them and encourage them to leave your site.
So how do you fight back? How do you learn, adapt, and change your approach to online user engagement so your prospects want to stick around and see what you have to say?