Authors work very hard at perfecting their craft, courageously putting their heart and soul out to the public to be judged. They must work just as hard at promoting themselves. Are they really mentally prepared to do what it takes to successfully brand themselves and market their books effectively?
Most authors do not thrive when it comes to promoting a book. They lack the time, skill, know-how, and resources to do a great job. But most of all, they lack the desire.
They fear it, loath it, and consider it as an exercise that takes them away from pursuing their true passion and talent, namely to write.
So what do authors really want to hear about when it comes to book publicity?