When was the last time you attended a writer’s conference that focused on email marketing: how to set it up, the benefits, what your giveaway should be, and how to use this tool to make the most of your book marketing efforts?
It seems like conference planners are more interesting in workshops on understanding Amazon, Facebook advertising, and social media marketing in general.
Don’t get me wrong. Those are all vital subjects for authors to master.
Yet, email marketing is also an important component of any indie author’s marketing strategy. In some ways, it’s more important than using social media.