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Your book promotion materials

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Book promotion materials such as bookmarks and rack cards.A book is a wonderful thing! But of course it’s not much good unless people read it, and to make that happen, sometimes you need to go beyond social media and word of mouth. Printed book promotion materials can help you do that, so in this article we hope to help you find just the right combination of giveaways for your book.

One of the advantages of doing your own book design and typesetting is that you can also produce your own book promotion materials. To reduce the learning curve for you, InDesign Secrets offers free Adobe InDesign templates for all kinds of publications.

You probably don’t need all of the book promotion materials listed below. Read about your options, and then stick with a few of them. For purposes of illustration, we invented an author named Sonny Day with a book called Off the Deep End. Here are the book promotion materials you’ll find in this article:


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