There are more photos taken every two minutes now than were taken during the entire span of the 1800s. With this in mind, it’s no surprise that social media managers are looking for ways to make their photos stand out from the crowd.

During a time when using #NoFilter is a rarity, it’s important to know exactly how you should be editing your photos for the best results. Thanks to Instagram presets, this process has become easier than ever.

Continue reading to find out:

• What Instagram presets are
• Why Instagram presets could be the secret to your photo success
• How to use Instagram presets for best results

Plus, as a special thank you to our readers, we’ve included a pack of free professionally-designed Instagram presets so you can instantly boost the look of your photos.

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

What are Instagram Presets?

Before you get started editing your photos, you need to know what an Instagram preset is. Instagram presets are essentially pre-made filters you download from the internet and can apply to your photos using an editing program such as Adobe Lightroom.

Each Instagram preset contains a set group of edits and effects that you can apply to any photo or collection of images. You can either download and install (as we’ll show you below) them on your phone or computer or create your own.

Why use Instagram Presets?