
After working as a top publicity expert for almost two decades, I thought I knew all the tricks about how to generate news coverage on a shoestring budget until a few years ago.
That’s when Michelle Tennant Nicholson of Wasabi Publicity, a boutique PR agency in North Carolina, told me about USNPL.com, the best free resource for tracking down contact information for thousands of media outlets in the United States. It’s short for U.S. Newspapers List.
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