How To Ebook

Home » Uncategorized » 4 Signs You’re Using Outdated Marketing Techniques

4 Signs You’re Using Outdated Marketing Techniques

Find us on FacebookFollow us on TwitterView our profile on LinkedInView our videos on YouTube

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 12,688 other followers

Advertisements

Relevancy is everything in today’s marketing landscape. Things move at lightning speed in the digital world, so what worked for your business last year may not be very effective anymore.

Failing to adapt to change and sticking to the status quo can bring certain death to a business. For example, Kodak was once a powerful brand that controlled 90% of the United States’ film market in the 1970s. However, they never adjusted their marketing message and relied on old strategies to keep them afloat. Kodak failed to realize that customer’s priorities change. Today, consumers are interested in the actual story of a business, in addition to their product. Kodak failed to adapt to the changing priorities and nearly had to shut its doors after it declared bankruptcy, giving a whole new meaning to the phrase “Having a Kodak moment.”

read more 4 Signs You’re Using Outdated Marketing Techniques

Advertisements

1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: