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Sample Marketing Timeline for Launching a New Book

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When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest time and money in blog tours, but only 5% of readers discover new books to buy via blogs.

Fortunately, BookBub has a full suite of marketing tools you can use to reach millions of members actively looking for new books to buy — and we’ve helped thousands of authors and publishers drive revenue and exposure for their new releases. 94% of our members use BookBub to find new books, and 75% have bought a new book within its preorder period or the first month after launch. And even though they love finding deals on BookBub, 74% of them also buy full-priced books.

Whether you’re looking to ramp up preorder sales, build buzz during launch week, or increase revenue after launch, we can help you accomplish your goals. To provide some guidance on where to start, we’ve created this infographic showing an example timeline for promoting a new release using BookBub’s marketing tools.

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