The publishing marketplace is flooded with thousands of new titles every single day, and readers are inundated with offers, messages, pictures, and pleas to buy. But startling copy can make someone stop and pay attention to your book.
Since self-publishing my first book Lip Service in 1999, traditionally publishing 18 books, hybrid-publishing 3 more, starting AuthorBuzz (the first ad agency for authors), and co-creating 1001 Dark Nights (a romance novella marketing initiative), I have seen the landscape go from manageable to crowded to very crowded to where we are now — absolutely insane.
Despite the flooded marketplace, AuthorBuzz has successfully helped launch authors’ careers, ratcheted their sales up to the next level, or maintained their sales momentum while everyone else in their genre was slipping.
How have we done it?
First, we recognize no two books are the same. No two authors are the same. And to stand out in such a competitive marketplace, you have to hook readers with compelling promotional copy that makes a book feel unique. In this post, I’ll walk you through how we develop killer copy for our clients’ book descriptions, advertising campaigns, social media posts, and author websites that helps them outswim their competition.