We’ve been concentrating on learning how search engine optimization—although it sounds intimidating—can be crucial in helping you sell more books. Today, we have for you a different perspective on how this applies to Amazon specifically, by bestselling author and publishing consultant Alinka Rutkowska. Here’s her article.
What if you could significantly increase your chances of becoming a best-selling author by mastering the Amazon algorithm?
You can and in this article I’ll show you how.
Amazon is not a bookstore – it’s a search engine
Before we get started it’s important to realize that Amazon is not a traditional bookstore, rather it’s a search engine, in many ways similar to Google.
To be more precise, the Amazon algorithm is a product search engine created by a company called A9 (https://www.a9.com) located in Palo Alto.
Next, it’s important to understand what Amazon’s number one priority is, and that’s to make Amazon the most money.
Now that we know that we need to figure out how we can align with Amazon’s objectives to reach our own.