Video marketing is an interactive way to deliver your brand’s message and grab the attention of consumers. It can help in increasing engagement on social media.
Live video as a part of video marketing strategy is gaining popularity and is expected to be a trend in 2019 as well. People spend 3x more time watching a Facebook Live video as compared to pre-recorded videos.1
Social media platforms like Facebook, YouTube, Instagram, Snapchat, and Twitter introduced the live streaming concept to make people share their life events with their friends and family. The below graph shows the state of live video streaming on different platforms:
The concept of live videos is evolving, and a number of businesses are using it to create a strengthened bond and connection with their customers.
Live streaming helps brands connect with their audience on a human level. It also lets people participate in brand storytelling in ways that can enhance the consumer experience. You too can use live video streaming and deliver content to your users in innovative ways. Read on to learn how your business can benefit from live videos.