Optimising SEO on Amazon will make your book more discoverable (Image credit: Marten Newhall via Unsplash.com)

Amazon Kindle SEO is the process of using keywords to have your book rank higher in Amazon search results than other books. If you’ve put blood, sweat and tears into writing a book, you want readers to find and buy it! Luckily for you, there are a number of ways to (ethically) manipulate Amazon Kindle’s search engine results in order to get your shining star of a book to crawl up to the top of its search results, and Jyotsna Ramachamdran, founder of ALLi Partner Happy Self Publishing, is here to talk you through that all-important process.