I’ve been promoting authors and books since I came out of college in 1989. That’s a lot of press releases, faxes, emails, calls and visits to the news media. So you may wonder: “What’s the secret to achieving great PR?”
First, you have to have a plan of action. You can’t just wing it or first start to promote a book once it’s published. To break through, you must craft a detailed PR plan – and stick to it.
Second, you need a strong hook to get people immediately interested in you. Find a way to present yourself using the fewest amount of words while rallying around a very strong angle.
Third, it helps to line up your ducks. No weak points. Have a great title and sub-title. Have a name endorser. Make the cover splashy with snappy back cover copy. Your credentials should unquestionably qualify you to write your book.