Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and $4.99) or make a book temporarily or permanently free.
But how should you determine the discount price for your next promotion? The answer will depend on your unique book marketing goals. In this post, we’ll discuss scenarios in which you should consider making your book free, discounting to $0.99, or setting a higher price point for your discount.