Everyone wants more exposure on Amazon. And understandably. Exposure drives book sales.
But, as we seek more exposure, don’t spend all of your time focusing on great keywords. Why? Because, yes, although keywords are important, critical even, they aren’t everything.
I often tell authors that they should focus on narrow categories to sell more books. This is because categories with fewer books have lower competition for the #1 spot. And, the top ten is a great place to hit, because Amazon’s algorithms kick in as you start to spike within categories.