Author websites are important for book marketing and they can help you sell more books.

Look at it from a reader’s perspective. Because, to them, author websites show them who’s serious and who’s not, they establish which authors seem to be in it for the long haul and which authors they should feel comfortable investing their time and money in.

So let’s talk about 5 important features that separate successful author websites from unsuccessful ones.

And by successful I mean those that sell more books, versus those that just eat up money in hosting fees.