A study published in The New York Times(March 9) about how fake news spreads a lot faster and wider than real news shows one clear thing: The more sensational, unbelievable, controversial, or outrageous something sounds, the more willing people are to retweet and post it on Facebook. This is a lesson for authors promoting their books.
So how can you capitalize on this?
Simple: Create news about you and your book in the style of fake news.
So how does one do that?