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How I Boosted Print Sales by Discounting My Ebooks

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After struggling for more than a decade to establish myself in a writing and publishing career, I knew I wanted to give back to the community that had consistently helped me. Years of giving advice in online forums and in-person events led me to publish the Paper Hearts book series about writing, publishing, and marketing books. And as I continued to work with aspiring authors, I also developed a series of worksheets that I eventually compiled into its own unique workbook.

But when it came time to release the Paper Hearts Workbook, I found myself in a bit of a conundrum. Most self-published works are promoted online in ebook form — BookBub is an excellent example of a promotional tool for ebooks — but the Paper Hearts Workbookwas a print-only book; it was designed to be used like a journal, with the reader working directly on the pages with a pen. It would not work as an ebook.

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  1. Reblogged this on Author Don Massenzio and commented:
    Check out this interesting post from the How to eBook blog on how you can boost print book sales by discounting eBooks.

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