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11 Ways to Promote Preorder Books that Drive Real Results

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For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, and marketing dollars into nurturing a potential bestseller.

For a self-published author, a swell of preorders can trigger algorithms that alert retail sites like Amazon to a book’s presence. This makes it more likely that the book will appear in “hot new release” lists, which can increase not only preorders, but post-publication sales and even name recognition.

Finally, because many retailers count preorders on release day, a large number of preorders can land an author on a bestseller list early in their new book’s sales cycle, whether traditionally or self-published.

However, preorder marketing efforts don’t always guarantee preorder sales. When promoting a book, there are so many factors at play: the uniqueness of a book, whether it’s a series or standalone, the dynamic of the author’s platform, the promotional budget, the author’s marketing prowess, and more.

Regardless, the months before a book releases are a golden opportunity for creating awareness. First, let’s cover how to set up a preorder for success:

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  1. Reblogged this on Author Don Massenzio and commented:
    Check out this helpful post from the How to eBook blog with 11 ways to promote preorder books that drive real results.

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