Disclaimer: Hating marketing is not required to use these tools. In fact, if you enjoy marketing, you’ll have a blast using them.
I’m active in several online writing communities, and one of the most frequent things I read about is how much authors hate marketing. It’s usually accompanied by talk about art and creativity, and once in a while someone tosses this suggestion across the virtual meeting room: all you have to do is write a great story and they will come.
Except, thousands of writers have written thousands of great stories and no one, except their parents and their Uncle Bobby in Poughkeepsie, ever came. The hard truth is—whether your path to publishing is via the traditional, indie, or hybrid route—if you want a sustainable writing career that involves receiving income and reaching as much of your target audience as possible, you’ll need to do some marketing. If your target audience is Uncle Bobby in Poughkeepsie, you’re probably thatone writer who won’t need to market.