Disclaimer: Hating marketing is not required to use these tools. In fact, if you enjoy marketing, you’ll have a blast using them.
I’m active in several online writing communities, and one of the most frequent things I read about is how much authors hate marketing. It’s usually accompanied by talk about art and creativity, and once in a while someone tosses this suggestion across the virtual meeting room: all you have to do is write a great story and they will come.
Except, thousands of writers have written thousands of great stories and no one, except their parents and their Uncle Bobby in Poughkeepsie, ever came. The hard truth is—whether your path to publishing is via the traditional, indie, or hybrid route—if you want a sustainable writing career that involves receiving income and reaching as much of your target audience as possible, you’ll need to do some marketing. If your target audience is Uncle Bobby in Poughkeepsie, you’re probably thatone writer who won’t need to market.
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Five Marketing tools for authors who hate marketing
Great article! This is so true. One thing I have learned from personal experience is that you can be a great writer, but if you misjudge your marketability of the book you have written, it might sit there more or less with very little sales. I write mostly nonfiction, though I have some children’s stories and a cookbook too. But the nonfiction is a very difficult sale unless you know the market for the type of book very well, no matter WHAT the book has in it. Our book, Artful Alchemy: Physically Challenged Fiber Artists has excellent art and the stories of 23 highly successful physically challenged women who have had to change the nature of the art they did as their physical challenges progressed. It is inspirational, we believe, but that doesn’t help the book to sell. So knowing your market up front and having an idea of how you would probably go about promoting it is extremely critical. I am still learning as I go along. Knowing what I now know about titles and content and not what, but how it is presented would, I am certain, lead me to do it all differently today. I could still do the same book, but I would reformulate how I approached the writing format and I would pick a title that would draw a person in to want to read it. I believe the present title is too straightforward, but a part of it is good (definitely the word Alchemy, which implies making something out of something worth much less).I had each woman write her own story of her physical challenges and what she has done to work with those challenges in her art. This could definitely be reworked to offer a more interesting approach that might draw people to read it. I guess that’s all part of being a writer. We live and learn.