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BREATHE LIFE INTO YOUR BACKLIST TITLE: Marketing Tips to Move Your Backlist Title to the Forefront

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by Maria Dismondy

 
The “backlist.” It sounds like a scary place, doesn’t it? It’s really not! A backlist title just means a published book has been on the shelves for more than six months (while a frontlist title is actively in the promotion).While you may wish your book could remain on the frontlist indefinitely, there are many reasons why the backlist isn’t a bad place to be. In fact, backlist titles have been called the backbone of a good publisher. Because if enough copies are sold, for a long enough period of time, that backlist book will become a classic.

That’s right, your book isn’t just on the backlist, it’s a classic in the making!

To make the most of your backlist title, put these marketing tips to work for you.

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