You know how good your work is. You created it. You lived with it through the phases of publication gestation: idea, brainstorming, outline, research, writing, and rewriting. You have improved, enhanced, and polished your work to a degree you didn’t think possible. You believe it’s perfect.
Alas, your opinion is not the most important at this point in your publishing cycle. You need third-party confirmation to attract readers. You need (positive) independent assessment to convince readers to spend money and time—money AND time.
British sociologist John Thompson, an expert in the influence of the media in the formation of modern societies, identifies five resources or capital that are essential for publishing success in his book titled Merchants of Culture: The Publishing Business in the Twenty-First Century. Thompson writes that besides cash, the most important resource is symbolic capital, which he defines as “the accumulated prestige and status associated with the publishing house.”