Do you want more people to recommend your products? Would you like to maximize word of mouth marketing?
According to a Nielsen, the most trusted promotional content format is “Recommendations from people I know,” at 83%. Branded websites come in second at 70%, and consumer opinions rank third at 66%.
This makes complete sense when you think about it. People will of course trust what other people who have no affiliation with your company say about you, long before they’ll trust what you have to say about yourself. And these recommendations are even more effective when they are made by friends and family, those most trusted of relationships.
Generating more word of mouth is what all marketing campaigns should aim for. Your goal is for people to see your brand’s message, try your product and tell all their friends about it. Or you can just skip the product part and aim for them to share your message. Although it’s less powerful for driving sales than an endorsement based on actual experience with the product, the promise of viral branded content is all about spreading brand exposure.